Chatbots have existed as long as the 1960s. However, they were not that popular. Chatbots rose to popularity with Facebook integrating chat bot messenger along with the app. Chatbots are helpful across all businesses and industries and hence developers must invest in bot development. They are basically a new age sales representative. aTeamIndia has invested a lot in bot development. They are one of the top bot developers in the market. Some of the most common benefits of chatbots are:
Chatbots give you a totally different experience than humans. They have been programmed to follow certain directions. They will not treat the customers based on their mood. The developers can now make sure that customer satisfaction is high. All they have to do is integrate the program and sit back. They are also made in such a way that they can reply to the customer at any time. It is not possible for employees to be available 24/7. However, bots are constantly available. This kind of availability makes sure that your products and services are easily available to all customers. This is a great strategy to increase your sales. Bots are also known to be proactive. They can initiate conversations with all customers, which is not always possible by human sales reps.
User engagement is a very important element of any kind of online businesses. User engagement means maintaining an element of contact with the users or your usual customers. You can retain your customers by giving them regular updates and information regarding your new products, offers, updates, promotions etc. They also help the customers make the right choice while buying something.
Chatbots also have a particular kind of mechanism that lets you gain more knowledge about your customers and users who visit your website. The developer can then be aware of the preferences and make the product more customised or customer friendly. A good website should always respond to the likeness of customers. Delivery of service and new products can be improvised with the help of this data or intelligence.
History and Suggestions
Chatbots are capable of providing the customers with a very friendly and conversational experience just like a human sales representative. Their purchase history will be recorded and kept in mind. Later on, when they visit the website, they will be given suggestions based on their history. They can also acquire more information about the product they wish to buy and monitor their entire purchase with the bots. Even if you have any query, the bots will clear them.
Integration of chatbots is a great way to increase the customer base of your website. A great example is social media platforms. Almost all of them have incorporated bot development into their system. They have huge user support. Through chatbots, you can get to people across all platforms and across the world. This is also a great marketing technique. This is also a way of expanding your market. With such a wide scale marketing, you get wider acceptance. With this, your brand name gets wider recognition.