Why do businesses need a Digital-Strategy as Covid-19 has altered the habits of consumers?
The unprecedented Coronavirus Pandemic has resulted in tremendous unpredictable changes, and for better or worse, no industry has gone unaffected or untouched due to its impact. This, of course, includes eCommerce business. The world flipped and was forced online, almost overnight, E-Commerce and digital channels critical for brands to survive in the market. And the businesses who had yet to adapt to eCommerce were forced to do so because of the risk of closing forever. Companies have or are shifting in a variety of ways to meet the demands of their customers.
Take a look at the trajectory byccinsights.org of how the eCommerce sector has risen year-over-year in many countries.
There has been a 129% growth in U.S & Canadian eCommerce and 146% growth in all online retail orders. In February, the online conversion rates increased by 8.8%. Over 72% of customers are now using mobile devices to purchase online. Groceries, apparel, entertainment etc. have seen immense revenue growth and are probably on their way to replace store or mall visits, at least until the vaccine is available. Companies are putting extra efforts to make the customer experience better. This makes it the right time for innovation as the market conditions are ideal for fast-tracking, testing and launching new mobile apps, websites and touch points across multiple platforms.
According to Statista’s report, e-commerce has steadily picked up its pace and has risen in size and reach, over the past 20 years. In the first quarter of 2020, eCommerce projected 11.5% of total retail sales, which is the second-highest share ever. The revenue in the eCommerce market is expected to have an annual growth rate of 4.4%, and user penetration (77.3% in 2020) will expectedly hit 82.2% by 2024.
How can digital transformation save your retail business during crisis-time?
Looking at the statistics and the revenue generated from eCommerce, it is certain that retail will never be the same again. Why? The consumer behavior and the sentiment behind the change, across many countries, seems to be the same. Customers have shifted to online platforms and
the shift back to normal shopping may not be the same as new habits are pasted into the minds of consumers.
For the business without a digital strategy in place, this is a great opportunity to get out there, become more flexible and lay the foundations of eCommerce development and further strategies by getting the right development partner and discussing how your company can provide value to the customers when the physical store is not open!
eCommerce Website Development – Trends and Guidelines
Further down the article, you will learn why businesses should incorporate eCommerce digital strategies, what are the benefits of an eCommerce Website or Application and the best practices to follow for eCommerce website development. We will also cover some significant eCommerce trends and ways it is changing!
- Benefits of Ecommerce for Business
- Best Practices for Ecommerce Website development: 5 Guidelines to consider
- The Benefits Of Mobile App For E-commerce For Your Business
- Ecommerce Trends in 2020 and beyond
- 4 ways Big Data and Analytics are changing the face of E-commerce
Benefits of Ecommerce for Business
E-Commerce is not going anywhere any time soon. It is here to stay, and these are the top reasons why it is the holy grail for businesses –
- Reach out to the Global Market
eCommerce is not limited to a physical store or visitors, like brick and mortar. It allows you to reach customers on a global level. Your customers can make a purchase from anywhere at any time. Not only that, but you can also use a mix of your online touchpoints. This way, you can reach the audience that you could not before and build a way more extensive customer base.
- Fast Go-to-Market Time
With the best eCommerce development practices, you can shorten the development cycle. You can create a reliable and attractive eCommerce website, have your business up and running and grow it substantially, with reduced go-to-market time. These best practices will achieve competitive edge and operational efficiency, with either in-house resources or an agency who will help you take your website to the next level, with a plethora of resources and supporting systems.
- Better Marketing Alternatives
Controlling a customer’s path is way easier online than it is in a physical space. Promotions, specials, email marketing, ads, videos etc. make it easier to distribute your product or get conversions. You get to provide your customers with more information about your brand, and it can be front and centre when the target audience hits your landing page. You’ll open your business to a greater depth of market.
- Customer Convenience
eCommerce provides customers with optimal convenience to search and shop from anywhere and anytime, with just a few clicks, instead of walking around for hours. But it takes more than just prices to retain customers. You need to list quality, quantity, better prices, alongside convenient payment methods. You can influence these customers with deals and promotions that are easy to find. Through search engine visibility, they can narrow down their search, click through and are more likely to make a purchase.
- Make the Service 24 hours
eCommerce never closes. Whether it is a holiday or some other event or crises keeping people at home – like Coronavirus, your customers can place an order around the clock. Moreover, for the people who work non-traditional hours, shopping online is a more convenient option.
- Easy Scaleup Mode
You can easily scale your business up (or down) by adding items or narrowing the store down, taking advantage of the unlimited shelf space according to market trends or consumer demands. Scaling up and down the operations can be done more quickly as compared to brick-and-mortar stores.
Best Practices for Ecommerce Website Development: 5 Guidelines to Consider
While working on eCommerce Development for your Business, there are some practices that you should keep in mind, which will help get the results out. These are the 5 things you should consider –
- Responsive Design
57% of the traffic comes from mobile devices, which makes it essential to use a design which is mobile-friendly and is responsive. A responsive design will make the website accessible on multiple platforms, i.e. mobiles and desktops. Find the design that best suits your business needs, makes it usable for your customers and enhance the online sale!
- Right eCommerce Platform Selection
The right eCommerce platform will give more flexibility, scalability and expandability to the customers of the industries. Hence, it is essential to choose the correct platform. There are numerous platforms available, with the right development partner, guidance and selecting of the right eCommerce platform, brands can achieve efficiently their business objectives.
- Web Optimization
To convert your visitors into consumers, you can include various strategies and tactics of web optimization. When the design is responsive, the website automatically works well but to convert your visitors into consumers. You can use persuasive copywriting while showcasing the products and their descriptions. Besides this, the colour scheme, theme, images are also essential to highlight the products and strike the visitors.
- Stellar Customer Experience
Customer experience is projected to overtake price and product as the primary brand differentiator for sales, which makes it essential to focus on providing excellent customer experience across all touch points. Providing them with a mandatory Check-out option, easy navigation, good website speed, user-generated content and also a FAQs page!
- Site Security
As customers provide personal information such as bank details, address, mobile number etc., while shopping on eCommerce sites, it is imperative to ensure the security of the website, with a secure socket layer to encrypt all the information stored on the site. These websites need a secure transaction gateway alongside data security.
The Benefits of Mobile App for E-commerce for Your Business
Mobile eCommerce has substantially picked up the pace and is on the rise. Mobile devices generate more than half the internet traffic. Looking at the data provided byStatista, it will continue to grow rapidly in the upcoming years.
67% of all eCommerce sales across the globe is done via mobile devices.
A mobile-friendly website makes a massive difference in conversion rates, and if a website is responsive and smooth, customers are more likely to make the purchase.
This year, the mobile shares of eCommerce stood at 58.9%, i.e. $1.4 trillion and in 2021, they are projected to rake up to around $3.5 trillion, making up almost three-quarters of eCommerce sales – 72.9%.
The e-commerce industry is predicted to amount to $6.3 trillion in five years’ time span.
Vital Mobile Commerce Statistics –
● 82% of Internet users in the US have used a mobile device to make a purchase online
● 35% of US consumers use only their mobile device to shop online
● The US had $156 billion in mobile commerce sales in 2017.
● By 2021, US mobile commerce sales are projected to reach $420 billion.
● Conversion rates from mobile apps are thrice the rate from mobile sites.
● Mobile shoppers spend twice the money the other customers spend.
● 53% of smartphone users make a purchase from brand-specific apps.
● 42% of smartphone users plan to shop more from their mobile devices in the coming year.
#1 Conversion Rate
Consumers prefer mobile apps over browsers, and 78% of users claim to rather use the app than going to a store or using a browser. With 286% more product listings, customers purchase more than they initially came for, and that makes conversion rate 130% higher than on mobile websites. The splendid conversion rate and more revenue are why you should incorporate an eCommerce mobile app into the business.
#2 Personalized shopping experience
Personalization plays an essential part in driving sales, and with a mobile eCommerce app, it can be taken on a whole different level. 63% of users looking for a personalized experience in an app, which was around 57% two years ago. Mobile app personalization allows you to track browsing history and shopping history, with which you can provide custom recommendations.
#3 Increased retention rate via push notification
Retaining customers is 25 times less costly than alluring new customers, and if even 5% of customer retention is increased, it leads to 25%-90% profits. Customers tend to come back to an eCommerce app 11 times, once they download it, which increases the conversion rate. You can lure them back with push notifications from time to time by offering discounts or flash sales etc.
#4 Increase in engagement rate.
With an eCommerce mobile app, customers’ devices can be used to your advantage. The features on your customer’s phones can be integrated with the app and customer engagement can be increased. You can simplify navigation. Use features like GPS, Microphone, Camera etc. to introduce new features, simply search processes or allow them to share media files and shoot up your engagement rate.
#5 Boost customer loyalty.
Once the user downloads the app, they are more likely to shop from your app than accessing another website on a browser. You can turn the engagement to retention and loyalty by providing them a personalized experience, push notifications about products, flash sales, discounts or merely addressing/greeting them, provide exclusive content and reward them for keep coming back.
#6 Make use of inbuilt phone features for personal suggestions.
Revenue generated from mobile apps is 130% more than of desktop sites and the reason behind this is how the mobile app encourages them to spend more time on the app. Push notifications stay in their subconscious mind, one-click ordering option is extremely convenient and moreover, the easy payment option with multiple payment methods i.e. PayPal, google pay, other wallets etc. quickly gain popularity among mobile app users.
Ecommerce Trends in 2020 and Beyond!
The eCommerce resurrection us all over the world, and it’s emerging at an overwhelming pace. The way consumer buying behaviour is changing, businesses are coming up with innovations and are experimenting digitally, which is how eCommerce is gearing up significant changes in the markets. Here are some eCommerce Trends in 2020 that we’ve gathered, to keep you updated and keep up with the competition.
Artificial Intelligence (AI) is revolutionizing eCommerce
AI lets businesses gather information in real-time and have a better understanding to generate more leads and provide excellent user engagement. Here’s how AI is flawlessly shaping eCommerce –
- Voice Assistants – Voice assistants are used to allow users to communicate with web services using their voice command. It’s integrated into smart phones such as Google Assistant, Alexa, Siri etc.
- Customer-Centric Visual Search – AI uses Natural Language Process to improve the search results and shows relevant results to users. It also uses visual search capabilities which match the product.
- ChatBots – The 24*7 assistance is possible because of AI. Chatbots offer customers the solutions to their queries, communicate and help them make their buying decision.
- Recommendation to the Customers – AI effectively and efficiently predicts customer behavior through the information collected from the users and offers helpful recommendations to consumers.
- Automation – AI uses technology and algorithms to analyze what the customers really want, with the help of which you can provide discounts and make the customers purchase the products.
- Sales Forecasting – AI helps you forecast sales on the basis of data and shows when the customer is most likely to make a purchase, which increases the conversion rate and makes retailers more efficient.
AR and VR are Enriching Product Presentations.
AR (Augmented Reality) and VR (Virtual Reality) create new products and provide stellar customer experience. With these product presentations, AR and VR improve the chances of early success. Let’s see companies which offer AR –
- Lenskart – Lenskart was one of the early entrants which used AR and evolved its offerings. The company’s app and website both support the feature of 3D Try On, which accesses your device’s camera, creates a frame and shows how it would look on your face. The customer experience is powerful, with an easy guided setup.
- Caratlane – Another company which lets you try products like Lenskart is Caratlane where you can see the products modelled against you. It does not work on a computer or the app. You need to download a VTO app alongsideCaratlane to see your virtual self. Customers and go through the products and place them on their face to see how they look, such as earrings.
4 ways Big Data and Analytics are changing the face of E-commerce
Everything done online or offline generates data, it’s everywhere and it’s collected from website analytics, sales metrics, customer leads, email subscriptions and so on. All this information provides useful insights which can be used as an advantage to eCommerce operations. Big Data analytics helps businesses respond to various metrics affecting the business. Let’s see how Big Data and Analytics are altering eCommerce –
- Shopping Pattern Analysis
Big Data Analytics enhances the shopping pattern analysis by comprehending customer shopping behaviour and predicting purchase patterns. With this information, businesses can create better strategies to increase sales and engagement. Anything seen or ordered can be evaluated with big data analytics.
- Effective Customer Service
According to a survey by Deloitte, 72% of companies claim that Data analytics reports can be used to enhance the customer experience. The reports can help in identifying and solving key issues to improve the operations to improve customer experiences, which results in business growth.
- Anticipate Future Operations Plans
Big Data analytics in eCommerce provides greater insights and helps you in inventory, management, supply chain, forming better pricing and sales strategies, forecasting requirements etc. With Big data & eCommerce, it’s easier to evaluate the operational efficiency across multiple platforms.
- Ease of online payments
With Big Data analytics, fraudulent activities or any threat to the operations can be identified, which provides a sense of security and safety. Big Data allows you to add different payment options in a central platform which is more convenient for customers for making payments.
eCommerce is here to stay and the future for eCommerce is a bright one. With the right tools, strategies and development team, an online business can streamline every operation into place and achieve business success. eCommerce offers many advantages and looking at it accelerating; companies need to keep up with the trends in order to gain an edge over their competitors.
Are you convinced that you need to start a business online to stay in business and keep booming?
Following the right guidelines, companies can tap the vast audience, engage customers and improve their experience impeccably to retain them. However, to reach out to a bigger market and retain them, the eCommerce website or a mobile app needs to be built correctly, with a responsive mobile-friendly design.
You can either hire a dedicated development team providing eCommerce solutions while you work on your business’ other major operations. The professional developing agency will provide you with all the insights and resources to build a perfect eCommerce solution for your business and take it to the new level. With a team of experts and resources, aTeamIndia extends a hand for helping you bring your dreams to life.
We will help you find the right platforms for your business, guide you through the process, offer many options at your disposal with full-scale eCommerce solutions. Reach a bigger customer base, increase your revenue, gain success with the right development partner.
Reach our team to have a discussion about your requirements and let us build something great together.
Contact us at firstname.lastname@example.org
How often do you look at your phone? It is definitely more than what we would like to admit. In fact, if you take a second to look, you will notice that others are also glued to their phones. An average American checks his or her phone every 12 minutes while 10% of the masses check their phone every four minutes. Now, this is inevitable as we use phones for literally everything and 90% of the time we spent it on mobile applications. Because of these factors and over 2.7 billion smart phone users of the world, it is no surprise that the mobile industry is indeed thriving.
Mobile apps have become a billion-dollar industry. Applications help generate revenue in ways like charging users for making use of the app, providing access to premium features etc. Moreover, mobile applications are expected to generate $189 billion in revenue this year (2020). Game development companies such as King, Supercell, Bandai Namco etc. has managed to generate a revenue of 40 million dollars in 2019 alone. Developers like Google, Tinder and Pandora have managed to top the list of non-gaming developers when it comes to revenue.
Mobile apps have become an essential part of our day to day life with 49% of people opening an app at least 11 times a day. This provides a lucrative business opportunity for mobile app developers and startups.
How is this an Opportunity for Startups?
The smart phone revolution has opened up immense opportunities for businesses in particular. Since the majority of the population are using apps, startups can get a good percent of them to use their application. This is a great opportunity to monetize the utility of mobile apps that already exist. Apps also serve as a better way to interact with customers and transform your operations at a much speedier rate. Because most of your customers will be using smart phones more than laptops, they can use features like location, camera, sensors etc. This makes an application an important tool for marketing your startup.
Reasons why apps are a great opportunity for startups:
- Apps provide brand presence
- Stimulate user engagement with push notifications
- Track user’s interest
- Expand customer base
- Improved revenue
- High conversion rates
- Access to feedback and opportunity to improvise on them
This being said, not all mobile app ideas end up being successful. Your application idea has to be relevant.
1. Mobile E-Commerce App
E-commerce has become a billion-dollar industry and is set to become a trillion-dollar industry in the coming years. Studies have shown that 67% of all e-commerce sales are mainly done through mobile devices. In the U.S alone 82% of the total internet users have used mobile devices to shop online more than any other medium. There is a percent of users who only use mobile devices to shop due to its convenience. Experts have also predicted that the US mobile commerce is set to increase by 420 billion dollars by 2021. Studies have also shown that consumers shopping from mobile devices spend twice as much as a normal shopper. Consumers also shop from applications that are specific to a company. These statistics go on to show that the best way to acquire sales and customers is through developing a mobile application.
Features to be included in the app:
- Multiple payment options
- Push notifications
- Custom branding
- Shopping cart
- Social media integration
- Rating and feedback
2. Telemedicine and Healthcare App
E-health has become a booming market. The telemedicine market in the US is set to reach 22 billion dollars in two years. Telemedicine services and healthcare apps are needed now more than ever. COVID-19 has changed the way we interact with everybody including healthcare professionals. Following social distancing, it has become difficult for doctors to provide consultation to individual patients in person. Professionals can make use of these apps to reach their medicine. Telemedicine benefits include making online consultation easily accessible to people who are in self-quarantine and practicing social distancing.
Features that can be included in the app:
- Patient question
- Remote monitoring
- Video consultation
- Electronic health record
- Patient portal
3. Fitness Application for Gyms like My Fitness Pal
The global digital health industry has seen steady growth with revenue of 14.6 billion. Fitness apps provide a better way of fitness management like tracking your daily intake of calories, charting your activities, connecting with your personal trainer, setting fitness goals and recording workouts. Some apps provide multiple features in one place.
One popular fitness app is My Fitness Pal. It helps to break down ingredients and determine calorie intake with every meal. The app also helps you to log in your activities and goals which makes it easier for you to track your progress. My Fitness Pal helps users to get professional advice regarding their diet and exercise. Virtual personal training apps are a great tool for businesses to convert general members to premium customers and, at the same time, enhance the overall personal training service.
Convenience and quality of life features are what users look forward to in the modern age. An app that does the personal trainer’s job for you is the perfect motivation to overcome all the problems related to fitness problems. Additionally, all these features can be accessed from the device in your pocket making it the perfect app for health fanatics and fitness enthusiasts.
Features that make an ideal fitness app:
- Track macros
- Set fitness goals
- Exercise video library
- Schedule & record workout
- Calorie counter
4. Streaming App like Netflix
Streaming apps have become a booming industry with over 27,000 million dollars in market volume. Netflix, YouTube and Amazon Prime have become the most popular streaming applications in 2020.
Netflix has one of the most successful business models. Netflix has become a multi-billion-dollar app with three simple plans for subscription: basic, standard and premium. Not just Netflix but other Over the top (OTT) streaming business verticals are set to reach a whopping 156.9 billion dollar mark by 2025. There are different industries that can now make use of OTT streaming services.
Other OTT Streaming Business verticals
The entertainment industry mainly consists of content like movies, music, sports, TV series etc. This industry relies heavily on audio and video streaming OTT apps. Applications like Spotify and Netflix have become very popular among users. The industry could benefit from OTT in the expanding market. OTT has the capabilities to target ads and tracks the response more effectively which was difficult traditionally as advertisers could never accurately predict the number of viewers watching an ad or if there was any effect on sales due to the ad. Viewers can watch the OTT media from their TV, computer, mobile or any device that has Android or iOS. The device just needs an internet connection to access the media and hassles such as cables and dishes are not required. People also have the options to watch what they want, which enables the advertisers to divide customers into different categories depending on the type of media they watch. Over-the-top media is expected to pass 150-billion-dollar revenue by 2024.
Another industry that has immensely benefited from OTT platforms is education. Online courses and teaching have been in existence for a long time. However, OTT platforms for e-learning has now utilized the video on demand concept wisely. While reluctant to adapt to OTT education media initially, recent events such as COVID-19 has shown how education in OTT platforms can be as efficient as traditional methods. Streaming apps play major roles in schools and colleges now. These apps are used to conduct virtual classes which would have been impossible if not for the streaming and video call technologies. The pandemic has also not stopped guest lecturers and industry experts from taking seminars in institutions as the technology has paved the way for live webinars.
- News channels
Traditionally, News contents are broadcast through cables or satellites that can only be accessed in a scheduled time. OTT apps have worked around this limitation and enable users to watch content anytime and anywhere.
Develop an On-Demand Streaming Service MVP
Netflix did not become a success overnight. The business model was such that they started off with basic features. Likewise, it is always better to kickstart a streaming service with an MVP. Focus on providing a platform which is easy for users to navigate. The feedback after launching the MVP will let you know what the lockdown era users are looking for.
features for a good streaming app:
- Option to livestream
- In-app purchases
- Original content
- Download and watch offline
5. Food Ordering and Delivery app like Zomato
The food and beverages industry has become an amazing opportunity for startups due to its steady growth. The industry has also made the life of everyone, especially foodies, better in terms of having food. All thanks to Zomato, Grubhub, JUST EAT, Uber Eats and other on-demand food ordering and delivery apps for making it hassle-free.
The industry has the potential to grow by 44.23 billion dollars by 2024. In 2019, the revenue from online food delivery amounted to US$107. It has been found out that restaurants that do not have an online food delivery system can lose 70% of their customers.
Why is a custom food ordering app useful for your restaurant?
- Third-party commission
- The risk of losing customers
- Absence of third-party delivery services in your area
- Limited customer data
Functionality of Zomato
Zomato offers a very successful online food delivery business model. Their main source of revenue is from charging a commission from restaurants on the basis of orders. The delivery fee is split between the company and the delivery partner. Another source of income for Zomato is its subscription plan – Zomato Gold.
Features for a hassle-free food ordering and delivery app:
- In-app online ordering and mobile payment
- Discount/rewards, cashback and loyalty programs
- Real-time GPS tracking of food delivery
- Restaurant profile
- Order history
- Reviews and ratings
- Delivery person contact info
- Content management
- Order management
- Cross-interface communication
6. E-Learning app like BYJU’S
The global online education market has witnessed a steady growth from 187.877 billion dollars in 2019. It is forecasted to reach a market size of 319.167 billion dollars by 2025. This is due to the fact that the faculty worldwide has encouraged less traditional modes of teaching for better results.
Benefits of Online Learning
A great example of an online education app is BYJU’S. BYJU’S has seen tremendous success in the past few years. Online learning helps students to progress at a much faster rate. Most applications combine education with entertainment so that learning becomes enjoyable.
Features for a good e-learning app:
- Videos and interactive visuals
- Live and prerecorded sessions
- Knowledge testing sessions
- Total syllabus
- Adaptive learning
- In-built chat
- E-Learning management
- Mobile learning management
- Book store management
7. Bike sharing app like Jump
Another trend that has become popular in the past few years is bike sharing. These applications let you share bicycles and bikes. Public use bicycles have become very popular in China. An example of such a service is Jump which is valued to be worth $200 million.
Why is Bike Sharing a Great Idea?
Bike sharing apps are a great mobile app idea because of the increase in pollution and congestion that is caused by too many vehicles. It is a very sustainable and innovative transport option. People will no longer have to go through the hassle of bringing their vehicles everywhere and can also save up on fuel. In this time of increasing population, pollution and chaos, we need such innovative solutions.
How Does Bike Sharing Apps Work?
These apps provide an option to the rider to locate bikes that are available in the nearest location. There are mainly two models that bike sharing apps follow. One system is the dock system. In this system, users can use the bike and return it in another dock which is designated. Docks are a kind of rack system that locks these bikes and the release is controlled by computer. The second model is dockless or free-floating. Some popular examples of bike sharing apps are, Mobike, Lime, Jump, Motivate and ofo.
Features for a great bike sharing app:
- Allow people to find nearby bikes
- Lock code
- Payment for the trips
- Check out trip details
- Locking bike using bike number
- Customer support service
8. Parking Management App or Parked Vehicle Finder App
The development of car parking as an industry dates back to the late eighteenth century in the US. Since then it has become a billion-dollar industry by reaching almost 10 billion US dollars in 2017. Increase in shopping malls and office buildings are what drives the market revenue primarily. The expansion in commercial space plays an important role in the increasing number of garages and parking lots. For instance, more than 20000 shopping malls were built in the last 20 years. The ever-increasing number of jobs, vehicles and malls is only going to increase in the coming years leading to ever-increasing revenue in the industry. It has resulted in the creation of parking management apps and smart parking systems for better convenience and productivity. The United States is still the market leader of smart parking and it seems to be so in the future as well. It is stated by the Bureau of Labor Statistics that there will be a decrease of more than 35 percent of parking enforcements jobs by 2026.
- Easy search
- Street parking alerts
- Price comparison
- In-app communication
9. Grocery Delivery App
The number of grocery app users is predicted to pass 30 million by the year 2022. Online delivery has surged since the pandemic lockdown.
Why Does Your Store Need Grocery App?
Obviously, the app enables you to deliver grocery to your customers. In this age of lockdowns and social distancing, delivery apps are the heroes. These apps let one help in the fight against COVID-19. Customers do not have to queue up at stores and can order grocery from their homes. Another advantage of grocery delivery apps is that you can build your customer base. People now only opt for delivery apps to stay safe as stated earlier. You can promote products, offers and discounts through the app. Customer loyalty can also be maintained with the help of a grocery app.
Since people use applications for running errands, it is also an important opportunity for grocery businesses to bring their market online. Some of the leading grocery delivery apps are Instacart, Amazon Fresh and Big Basket.
Features for a good grocery delivery app:
- Coupons and loyalty programs
- Barcode scanning and aisle locations
- Categories base product listing
- Add to cart product items
- Live order tracking
- Manage multiple addresses and checkout features
- Online store locator using your mobile device
- Order history
- Manage categories and subcategories.
- Create/edit/delete product item
- Manage attribute of the product
- Ticket and their status management
- Manage store order status
- Set payment method from the admin dashboard
Offshore Development vs. In-House Development
For any mobile application to be successful, they have to be developed by experienced hands. You can either hire an in-house team or outsource your app development to an offshore development team. Choosing an offshore development over an in-house team is always a better option for developing applications and software. Yes, you also have to make sure that the offshore team knows what they are doing. For a great app, you need a team that has access to a highly-skilled workforce and the latest resources. Offshore teams often have developers that have many years of experience working in that specific domain. You have greater control over the custom mobile app development process and costs. Finally, no matter which mode of development you follow, the efficiency of the app comes down to the software development company.
We at aTeamTexas create great quality custom mobile applications. That’s it. No other distractions and sugarcoating. All you have to do is come on over, pitch your idea and we deliver the product that you envisioned.
COVID 19 has left an appalling impact on all businesses. However, small businesses were affected the most. According to the SMB or Small and Medium Business Group survey of around 500 businesses, the most affected small businesses were found out. Moreover, it was also understood from a survey that the smaller the business, the harder they were hit. This is the right time for these businesses to take advantage of mobile application development. Mobile apps will help them go beyond their physical constraints and have access to a global market. A good mobile application can help these businesses create significant revenue even during the lockdown.
Growth of the Mobile App Industry
The mobile industry has witnessed a large growth during the past few years. According to emarketer an average US consumer spends more time on their phones than on TV. Smart phones top this list. The usage of smart phones will steadily increase and it will make up the majority of the media consumption in 2020 and coming years.
In 2014, an average US consumer used to spend two hours more on TV than on their phones. But according to several e-market analysts, mobile has overtaken TV. Followed by a social networking app, digital audio applications are the most used among mobile applications. New data go on to show that smart phones will continue to dominate consumer media.
Why Mobile Applications Are Becoming Increasingly Popular Today?
Mobile applications are becoming increasingly popular today. This is fueled by better mobile application development and mobile app design.
Applications are now using artificial intelligence and predictive analytics to increase their competitiveness in the market.
With better mobile app design also comes better UI and UX experience. 78% of consumers prefer to use a mobile application rather than a website because of this reason. Performance of an application is also what keeps these apps popular. The applications have to be functional and efficient. According to App Samurai, 76% of customers uninstall mobile apps due to frequent crashes. Thus, mobile app design plays an important role in the popularity of applications.
Another reason for the increasing popularity of mobile applications is due to the online shopping trend. Online shopping is the hot trend as 50% of the world’s populations have connectivity to the internet. 43% of Smart phone users find online shopping to be their top online activity.
According to Statista mobile phones generate 50% of the global website traffic.
This goes on to show that smart phones and mobile applications how now become an inseparable part of our life. Android users also had 2.56 million applications to choose from in the first quarter of 2020 alone. Thus, Google Play became the platform with the biggest number of apps.
Why Your Business Needs a Mobile App?
A mobile application is also a great way to reach your customers. A mobile application also opens up a new channel of revenue for businesses. It is a simple and extensive way to increase revenue. An application will help you reach the vast majority of customers at a minimum cost. Following are some of the reasons why businesses need mobile apps:
- Increased visibility
- Better customer loyalty
- Better brand recognition
- A direct marketing channel
- Increased profits
- Increased accessibility
- Better customer service
- Expanded customer base
- Business process optimization
Why Mobile Apps Are Becoming an Integral Part of Business In 2020?
In case you are still not sure why anyone would want to build their own mobile platform, here are justifications that will help you get excellent value for money.
• Flexibility to Target Global Audience
Mobile applications provide the flexibility to target a global audience. According to Business Insider, India has become the largest market of mobile application downloads. US and Brazil follow suit. With every other person connected via the internet, people from different parts of the world can access your application. For example, translating your application into mainstream languages will help to double your global outreach. Another way in which apps help with the global audience is through sharing. Applications make it easier to share them and the in-app content. This will also help you to go beyond your local market.
• Mobile App Market is growing
The mobile app market is steadily growing and it shows no sign of going down anytime soon. With the increase in apps, competition is also increasing in the market. Businesses now have the challenge of making efficient apps to stand out.
• 50% of the World is Connected Over Internet
50% of the world is connected to internet making online commerce convenient. The Internet has had a global expansion since the 1960s. The world is changing rapidly and more people come online every year. An average of 27,000 people was online every year in the last few years alone according to Our World in Data. Owing to the recent development of telecommunication and infrastructure of internet technology, the global average internet penetration has become 59 percent. With such a large internet user base mobile apps have become the most integral means to reach people for businesses.
• Mobile Traffic
Half of the web traffic in the world is comprised of mobile accounts. Mobile devices have been making 52.6% of global website traffic since 2017. While spending time on phone users spend 90% on mobile apps and 26% of people search for apps in search engines. Use of the mobile app is steadily increasing with 58% hike every year. This will continue to grow as business app downloads are predicted to grow by 16% in the coming years. This is another reason why mobile apps have become an integral part of the business.
• Emerging Technologies
By 2020, 83% of workloads of business will be managed by technologies like AI, ML, Blockchain etc. These technologies also help create faster loading and less power consuming applications. This will help the businesses get a step ahead of their competitors.
Advantages for Business
Here are few ways that your business will reap the benefits of creating a mobile app for your customers and achieve specific business goals.
• 24/7 Availability
With a mobile application, you will be available 24/7 to your clients. Your customers can easily access you by tapping on an icon. With the app, your customers can track your services no matter what kind of business you run.
• Push Notification
Your customers can also be updated by way of push notifications. With these notifications, you can send them details regarding your new products, sales, discounts etc.
• Client Engagement through Loyalty Program and Rewards
With mobile applications, you can keep your clients engaged by giving them customer loyalty rewards. This provides them with an incentive to stay loyal to your brand.
• Customer Engagement
Customer engagement is important to maintain customer loyalty. You can build a better relationship with your customers by hearing their concerns and complaints. Apps provide online help desk provisions to fulfill this function. Business to customer communication also serves as a means for marketing your business. Apps receive the complaints and let you resolve them without any time lag. Reduced cost along with better accessibility is the key to customer engagement.
• Social Platform
It is a great idea to add social features into a mobile application. Data shows that people spend a lot of their time on social media platforms and check-in just to see how their friends are doing. This idea can be used as a marketing strategy. People can see your brand while also getting in touch with their friends. Features like messaging within the app, comments, photo sharing features etc help in engaging the users. Enabling logging into the app using Facebook and Twitter is also a great idea. This kind of marketing technique has resulted in increased sales and customer engagement.
• Increase Website Traffic
Mobile application development acts complementary to your website. Many businesses on a tight budget do not find it necessary to invest in a mobile application if they have a functional website. But an app adds on to the functionality of the website. A website can attract new users while mobile app helps you to maintain customer loyalty. Using a website usually requires you to open a browser and then find the website URL. However, with an app, you just need to touch the icon on your smart phone. Website is also a great platform for posting content, videos and pictures while the app provides a two-way communication channel.
• Brand Visibility
Over the years the way people seek services and products have greatly changed. Earlier people used to recommend other products and web browsing was also used as a way to find new products. But now, people look for products whole travelling, waiting for an appointment etc. They can grab the attention of the users and will increase the visibility of your business.
In a nutshell
The main goal of every business is to increase its customers, make their brand more popular, and increase sale and revenue. Mobile applications can attain all these goals and exponentially increase business growth while generating a lot of revenue.
In order to create amazing and effective mobile apps for your business, you are highly recommended to hire a mobile app development company that can integrate an advanced level of features and help you target the right audience through the app.
With the help of the right software development partner like aTeamTexas, we ensure to deliver a quality mobile app for your business scalability. Talk to our expert today! To know more about aTeam-India offerings, drop a mail to email@example.com
With the emerging dependency on smartphones, the app development industry has seen tremendous growth. Technology keeps evolving and with rapid increase in innovations, developers are now gluing their eyes on the app development tools or frameworks, to minimize the app development time and get the work done more effectively.
According to the Statista, the total number of mobile applications in both the App Store and Google Play has crossed 4.1 billion mark, with 75.16% share of Android apps and 21.98% of iOS. The bar keeps increasing as 83% of businesses target to launch an app on Google Play Store, whereas 59% of respondents develop apps for Apple’s App Store.
When you think about building a mobile app, you have to make informed decisions to create an app which is powerful, efficient, as well as cost effective. And the moment you make a decision to invest in a mobile app, you’re faced with the terminologies, which is Hybrid vs Native Applications. What’s the difference between Native Apps and Hybrid Apps and which type would be most appropriate for you or your business?
Many companies face a similar situation — What should we choose? Therefore, it is important for you to know the difference between both platforms so you can select the one which suits and fulfills your business’s purpose.
In a nutshell:
The debate between choosing Native Mobile Apps vs Hybrid Mobile Apps vs Web Apps has still no clear winner because they all have their own benefits. Each Operating Platform (OP) is leading in its own way. Though developing either of them i.e. Native Android or iOS App is a costly deal, whether it is for a well-established enterprise or a startup. Which is why most of the businesses, even Startups and SMEs, choose hybrid mobile apps while developing an application, as it allows them to run the app, with a single codebase set, on multiple platforms, including iOS, Android, and Windows.
This article aims to aid your decision of choosing the right mobile application platform for your business, by providing you a sound understanding regarding the difference between native apps vs. hybrid apps, their pros and cons. Let’s figure it out!
Native App vs Hybrid App: What’s the Difference?
Native Applications are developed for a specific platform like Android, iOS or Windows. These applications are built using the framework that are compatible with the corresponding platform and are officially supported by the Operating Systems. For Android, it’s primarily Java and Kotlin, whereas for iOS, it’s Apple’s Swift or Objective-C. Native Mobile Apps have a faster and more responsive interface. They do not always require an active internet connection.
Both Native and Hybrid applications can be distributed on App Store and Google Play.
As it was mentioned earlier in the article that both have their own pros and cons, let’s have a brief view of both.
Native app Development: An overview
Native applications need to access all the functionalities of the hardware to work on the device’s OP (Operating Systems). SDK or Software Development Kit is provided to the developers by the platforms, which is a powerful combination of tools. This helps developers to create high-performance apps on a particular platform. The SDK Kit contains a certain set of tools, code samples, libraries, documentation, and guides. There are IDEs (Integrated Development Environment) which have a code editor, a compiler and a debugger, that you can use for writing and testing the software.Apple provides Xcode, whereas Google provides Android Studio.
Benefits of Native Mobile App Development
The coding in native app development is done for various platforms, thus, the app has different versions with utilized programming language, specified to each operating system. The apps are optimized for iOS and Android, keeping all the factors in mind i.e. battery use, memory etc. This makes the app run much more flawlessly with impressive speed.
Interactive and Intuitive
In Native apps, one specific platform’s functionalities can be tailored to give it a more unique set of elements. They inherit their respective device’s interface and allow users to navigate through the functionalities smoothly. In addition to this, Native Apps can also run in offline mode.
Accessing the Full Feature Set of Devices
Native apps allows developers to access all the features or functionalities of the Operating system and the hardware of the device, giving them full advantage to execute better user experience. For instance, Camera, microphone, GPS etc. can be accessed. Another huge advantage of Native app development is Push Notifications.
Disadvantages of Native Mobile App Development
Native apps require more time to build because each platform needs a separate set of coding. Which means, if you are building an app for both iOS and Android, you need more time to work on both simultaneously.
The complexity of developing native apps demands more labor. Due to the tricky programming, it requires more qualified developers as well as time, hence more costly.
Require frequent updates
Frequent updates and bug fixes need to be uploaded to the app store. If users do not update the app and face any glitches, they might abandon it.
Native app Examples
· Google Maps
Hybrid App development: An Overview
While the basic definition of Hybrid apps was mentioned earlier, let’s dive into the variations and understand how it works.
Though in Hybrid App development, specialized APIs are used, which means third-party tools are necessary to access certain features and that puts a limitation to various capabilities of the application. But Hybrid apps have their own advantages which make them more popular amongst most businesses.
Benefits of Hybrid Mobile App Development
Work on multiple platforms
Hybrid apps have cross-platform capabilities which means they can run smoothly on both iOS and Android with one codebase.
Hybrid apps have lower development costs as compared to Native apps because developers use web technologies and there are ready-made components available.
Fast Development process
Hybrid apps do not require different codes for different platforms. A single codebase handles both iOS and Android, which takes much less time.
Easier to update
Due to a single codebase, hybrid apps do not have to work on separate platforms to make changes. Same updates can be applied to all platforms.
Disadvantages of Hybrid Mobile App Development
The framework of Hybrid apps does not support or provide every feature of native apps. These apps rely on plugins which can be unreliable and have no accessibility over certain parts of the device.
Hybrid apps create an additional layer between the source code and targeted mobile platform, which can create performance and debugging issues.
While hybrid apps look like native apps, they still lack the rich experience which native apps can provide. Hybrid apps may also lag 3D graphic elements.
Hybrid app examples
Let’s take a look at some top-notch applications that are Hybrid.
One of the leading social media apps, which allows people to share photos and videos, has very high user engagement every day, is Hybrid. It is powered by HTML5 and has the ability to support offline data.
A great example of hybrid app development, which supports rich media and lets the end-user access the features even in offline mode. Not only that, it allows you to send messages, post stories with creative tools i.e. filters, and has IGTV option as well.
Another great example of Hybrid App is Uber. The most popular taxi-booking app, with a simple yet intuitive user interface and easy navigation tool. This user friendly hybrid application runs on m.uber.com which provides a WebView on the app and helps users book cabs hassle-free.
Google, a pioneer of HTML arena, leveraged its power to redefine user experience with Gmail, a hybrid app, with its advanced features. It also lets users access data offline. Along with multiple account support, it provides 15GB free data storage to store messages.
Gmail was only powered by HTML earlier but to make it more seamless, it now has native elements as well, which makes it a great hybrid app.
As one of the most popular productivity mobile applications, Evernote is an extremely high-performing hybrid app, with an elegant and intuitive design. This app has a multi-device sync capability and its seamless functionality can be mistaken for a native app.With quick and easily accessible home screen widgets, the app lets you scan or capture anything, sync important notes, share memos and keep your thoughts organized.
Top 3 hybrid app development framework
It is a mobile UI technology powered by Google, that allows you to build fast-performing hybrid apps. Flutter is an open source platform for developers to create highly-interactive cross-platform hybrid apps. It is an extremely flexible platform which provides a lot of libraries, widget, one-time writing code.
Its dynamic interface and portable GPU rendering help you work on multiple interfaces. Google Flutter uses Dart, a programming language, which draws its own interface and use native components.
– Allows you to localize the apps and achieve a wider audience.
– Supports a wide range of IDEs i.e. Virtual Studio Code, Xcode and Android Studio.
– Equipped with ARM (Advanced RISC Machines)– Allows developers to access Native Features and SDKs
The major asset of Ionic framework is it focuses on interface and builds apps which feel and look like native.
It allows you to reuse the components on the web as well as mobile platforms, which save a lot of time.
Native experience we can gain using React Native because of its bridging and so it also provides almost similar native experience as Native apps.
Other features– Can be implemented on existing apps
– Lets you see the changes made in the codebase
– Uses Native components to make the app look and feel like native
Even though Flutter and React native differ from Hybrid definition (Web View), we had placed it there because of the cross platform development from single code base and development time. Essentially they provide native experience with widgets in flutter and using bridge in ReactNative. But when comparing to Objective C, Swift and Java, they cant be treated as Native technology aswell.
Why is time to Market important?
Building a mobile app is a time-consuming process and how soon you want your app in the market matters. Native apps take quite a lot of time to develop. While, hybrid apps have better TTM (Time to Market). A single codebase which runs everywhere is the reason behind reduced TTM. It also allows you to customize the app by making changes in a single code, which means faster updates.
Hybrid app development is a good option if you want to introduce your app before your competitors. But the standard of UX and performance of the app drops. Though Native apps might seem like a better option on paper but a lot of factors need to be considered before choosing especially in case of a startup.In the world of startups, speed is a very crucial point. How fast you can make your app available in the market determines the success of your business. Which is why Hybrid app development is the best option. Also considering, a startup’s environment can be really sensitive, iterating the product ahead of the rivals is also very important, which makes Rapid app or hybrid app prototyping crucial.
Rapid Prototyping cuts time to market
It means building a detailed model of the application and creating a visual and graphic representation or designing the concept afterwards. The idea needs to be validated early in the app development process.
Some business owners consider prototyping a waste of time and it has a number of benefits. It clarifies the requirements, users’ needs and preferences beforehand, which minimizes the potential risks. With a clear vision of what needs to be built, it also reduces the app development time.Another point which needs to be taken into account is the MVP (Minimum Variable Product)While developing an app, you need to decide which feature you want. When it comes to getting your app in the market as soon as possible with a budget and limited resources, getting your hands on every shiny feature is not possible. Rather, a small set of features which will make an impact in the market need to be picked up and executed accordingly. The features you think will make the most impact must make it to the top of the list of app’s prototype.
Considering all the factors, hybrid app development is recommended for startups and other small businesses. It has better TTM and is sufficient for the business’ purpose laid out.
Preferences of companies in mobile apps
Research shows that Small to mid-range market companies tend to choose Hybrid apps over Native app development due to its cost-effectiveness and more supportability. These can be built with common front-end technology and do not require a highly-advanced platform-specific developer, which means they can even use their existing tech team. Meanwhile, big enterprises are most likely to Native apps. They have the budget and resources to support Native app development and its maintenance or even hire experts who work within the enterprise. Some of the popular native applications by large companies include Instagram, LinkedIn, Google Maps etc.
This is not to say that big companies completely avoid Hybrid app development. It depends on the nature of business. If a company needs to access every functionality of the device, they would go for Native, even if it is a small startup. Some of the Hybrid apps by major companies are Gmail, Amazon App Store etc.
Though Hybrid app development has some flaws, it is still gaining popularity amongst most businesses due to its easy availability and it’s making its way to become the future of app development.
Common main points to be singled out
- Hybrid apps are cost effective apps amongst the two.
- Hybrid apps take less time to build due to its single codebase.
- Native apps have better performance records due to its customized specifications.
- Native apps have better UI and are more reliable and secure.
- Maintenance of Hybrid apps is easier than of Native apps.
How to Decide which is best for my Product?
If you’re looking for a direct answer, there isn’t one. Each of these mobile app development processes have their own benefits and the ultimate decision solely depends on your business’s unique needs and which one can fulfill them. You need to keep all the factors in mind i.e. Cost, Market / Target Audience, Functionalities, maintenance, resources to be used etc.
Hybrid app is best for –
If you are on a budget with limited time and resources, and do not want to maintain separate codebases, then Hybrid app is a way to go. Hybrid apps are also the best option if you are looking forward to test a market by building an MVP (Minimum Variable Product)
Native app is best for –
If you have surplus time, a big budget to hire specialized developers and want customized features by accessing all the functionalities of the device’s hardware, then Native app development is your go-to.
Still confused? We provide free consulting to help you find the right solution that is flexible and cost-effective and perfectly corresponds to your business goals and IT strategy. Drop a mail to firstname.lastname@example.org
Hire Software Developers With the Ability to Turn Your App Idea Into Reality By Simply Leveraging the Latest Technology.
Everyone has ideas. Some have very good ideas. However, one is only truly victorious when he or she is able to turn that idea into a reality. Additionally, this product of reality must be top-notch and not some cheap knock-off. So, what are you going to do? Do you build your product on your own or do you hire a good team to build a product? No, this is the wrong path. First and foremost, you need to know if your idea is truly needed in the market and if consumers can solve a problem with your idea. Your idea may be good but it can lead to huge financial loss and a waste of time and resources if your product is unsuccessful in the market. So first, you have to start with an MVP or a minimum viable product before you start developing your final product.
What is minimum viable product?
A minimum viable product or MVP is merely a lightweight version of a product. It will only have the minimum features or even just the concept without the functionalities to convey the core idea of the product. The feedback from this customer base will then be used to improve the product in future. Gathering such insights and feedbacks is a less expensive affair than making a fully-fledged product without analyzing the market. It is a huge financial risk and an economic loss is guaranteed if the product is to fail. With regard to an MVP, the economic losses can be kept to a minimum.
A minimum viable product or MVP is merely a lightweight version of a product. It will only have the minimum features or even just the concept without the functionalities to convey the core idea of the product. The feedback from this customer base will then be used to improve the product in future. Gathering such insights and feedbacks is a less expensive affair than making a fully-fledged product without analyzing the market. It is a huge financial risk and an economic loss is guaranteed if the product is to fail. With regard to an MVP, the economic losses can be kept to a minimum.
MVP definitions are many. The dictionary definition of ‘viable’ is ‘feasible’ or ‘capable of working successfully’. Therefore, a mvp meaning an unfinished product created with minimum resources that can solve (or convey that it can solve) the problem that is intended to be solved by the final product. In a general sense, the aim of the product is to analyse the market demand. The results will actually determine whether an expansion of your business or further development of your product will be fruitful or not. The term was made by Frank Robinson in 2001 and it was later used by Steve Blank and Eric Ries.
Examples of Minimum Viable Product
In the MVP for Spotify, the developers only focused on one core feature instead of wasting resources on many features that might or might not be successful. Their idea was to build the best music streaming service and therefore in their MVP, they only focused on music streaming. In order to evaluate the market, they created a desktop app and ran a closed beta. The product’s free minimum price model became very popular with consumers. This gave the Spotify developers time to sign more and more artists and to go overseas into the US market.
The Facebook MVP merely connected college students on the basis of their class or college and provided a platform to post messages. It started off as ‘The Facebook’ and did not have the many features that we see today. This was not a novel idea and it was already existing in applications like Friends Reunited and other social media platforms. What made the Facebook MVP popular among college students was how easy it was to use. It was also supposed to be a university directory of sorts restricted to Harvard students alone. The popularity is what made it include more universities. This is what made the full product a success and helped it to be the most used social media platform.
Vouchers and discount coupons have always been there. But Group on took these and shared them. With the Group on MVP, the founder, Andrew, validated his idea in just a month. It brought the element of group socializing. Initially, it was just a website on WordPress that emailed PDFs to subscribers regularly. This proved successful among the initial subscribers and had a rising demand and the company then built the full-fledged voucher system. Groupon was successful compared to their copycats because their MVP helped them acquire a user base with a pre-launch landing page.
Many startups have had successful business expansions because of following the MVP model. One such startup was AdWords. The MVP model of AdWords was called AdWords Express. it is much more simplified and it can produce a version of the ad for the customer. Initially, the process seemed automated but it was basically a group of students quickly typing and copying in the back end. When this little experiment became a success, the developers further developed AdWords Express and now it has become fully automated. Yet another success story is that of Airbnb. Initially, their idea was to just earn a little side income. They managed to create a website but it was difficult for them to get people to use their website. They came up with a plan to target Craigslist. The house owners were given the option to post automatically to Craigslist. This is how Airbnb reached its prospective users. Airbnb today has an income of 2.6 billion dollars. While startups have become successful with the help of MVPs, it does not mean that the MVP methodology is limited to startups. Many successful companies still follow MVP methods to release products and concepts in a short timeframe and minimum resources so as to avoid huge financial investments and losses in releasing an unsuccessful final product.
MAP and Its Significance in 2020 And Beyond
A minimum acceptable product or MAP is by definition a minimum viable product but with more streamlined features and design. You set a standard with the product so that the customers know that they can expect a quality product while also increasing the likeliness of your product’s success. While MVP has only one or two core features of an idea, MAP upgrades on it by making it faster, user-friendly and design-centric. The goal of the MAP must be to provide a good experience for the user along with conveying the basic idea of the app. In simple terms, if MVP is a teaser of a movie, MAP is basically a trailer of a movie. Things have radically changed and most B2C cases now demand MAP. The technology has transformed so much that the internet is no longer a novelty. In 2020, clients are already used to getting minimum quality. That is a basic necessity that they expect from all products. But today, people need more than minimum; they need an ‘awesome’ experience from the app. A Minimum Awesome Product may be more expensive than MVP; However, MAP is the road to commercial success from 2020 onwards.
How The MVP Approach Helps Your Business?
It is not easy to make it in the market today with thousands of businesses competing with each other. It is important to create a product that fits the market so that consumers care about it. This is exactly what MVP for startups can do for your business. Following are some of the benefits your business can get with an MVP approach:
Early User Feedback
When you launch MVP software, you get an early data regarding what the consumers think about your product. If the feedback is positive, then you can continue developing the full version of the product thus minimizing the failure of the full-fledged product. If you get feedback regarding what they do not like or what they think is missing, you can rectify that and add the feature in the full version of your product.
Saving Time and Money
App development processes can be expensive. Investing a large sum on a full product without knowing how it will perform in the market is risky and not a wise business decision. MVP can assure you that you are investing in a product that has chances to succeed in the market.
Verifying Market Trends
In order to evaluate market trends, you can launch your MVP app among your target audience like, for example, consumers from a certain age demographic. This will help you to understand the market trend that is the most appropriate for the complete development of your full product. The feedback you get from the consumers is what helps you understand the market trend.
Building a User Base
When you launch your final product in the market, it is better to have a user base that is already familiar with the product and knows what to expect. An MVP helps you to acquire this initial user base. This initial user base can also later become the ambassadors of your product as they know the product better. They can then spread the word among potential users.
An MVP is a great way to find the financial funding it deserves. Once you have established a functional MVP in the market and acquired market traction by way of your initial user base, you can show investors that your product is worthy of investments. This is a great way to convey to investors that your product is of value in the market and will succeed even more with the full version.
Step-by-step guideline to build a minimum viable product
An MVP is the right balance between what your product offers to the users and what the users want. This will minimize the chances of failure and error. Just because you do not have to have a lot of features do not mean you can put out a bad MVP. A lot of preparation and research must go into an MVP. The success of your full product will depend on the performance of your MVP. The lack of understanding of the steps involved in the MVP development is what leads to failure.
1. Find out the Real Problem
The first and most important step is to find out the real problem that you are addressing. The product must be able to solve at least one actual problem for one real set of audience in a way no other product can. Thus, the most time and research must be allotted to find out the real problem first. You also have to determine your target market in order to start your product discovery. There are millions of people that you can help with your product but the target market will consist of people that you want the most and whom you can help in the best manner possible. You have to ask yourself and your team many questions.
To get started you can begin with specifically outlining the problem that you intend to solve and who you are going to solve it for.
This is the first step towards honing your target audience. You have to decide the demography of the society that you are planning on targeting. It can be based on age, gender, religion or any criteria depending on your problem. You then have to understand the mindset of this target audience. What their needs are, what they expect, what challenges will you face etc. have to be understood and studied.
Two main ways to do that is by undertaking interviews and market research. Interview all the people who you think are likely to use your product. There are many ways in which you can collect such insightful data. One way is to conduct online interviews through social media platforms like Facebook, LinkedIn etc. Another effective way of data collection is through surveys. Google Forms and Survey Monkey provide great services for such surveys. Additionally, services of Mailchimp can be used to share survey forms through mails. This method has more success rate than others as it is easier to undertake a survey through the mail.
Research and investigation must also be put into companies that are your contemporaries or competitors. This will help you to understand what is currently available to your target audience and how they have responded to these so far. Some of the important areas where research must be done are if there are ample opportunities for products and features not being met at present, whether there is any benefit on developing what is already available, how will the product be valuable to the customers and how will it solve their problem etc. Once this primary research is done you can select an important problem that you are equipped to solve with your MVP.
You have to ensure that your idea has a business opportunity and will be of utility to your target audience. You will have to do further research as that will help you uncover other features and problems that have to be solved. These features and problems have to be listed out.
The next step is to determine what you long term goals for your MVP are. You have to answer questions like what are the success criteria that you have set for your product. You need to have a flexible strategy that can be changed as and when you get customer feedback will help you to provide valuable services to your customers.
After all this preliminary research is done, you will be able to understand whether the problem that you chose actually poses a challenge to your intended customers and whether they are willing to pay for the solution.
2. Product or Solution That Competitors Are Already Providing
A pertinent fact is that the MVP will be launched in a market where it will be immediately faced with competition. It is extremely important to study your target audience as well as competitors to make sure that you are not launching a product that already exists in the market.
Analyzing your competition will also help you to understand what is unique about your product and make those unique features your core ones. You have to understand the promotional tactic used by your contemporaries to reach their target audience. A majority of the internet users today change their opinion per second and one day a product will be hyped to be completely forgotten the very next day. Think of the best way to reach your target audience evaluating promotional tactics of your competitors. This also serves as an amazing opportunity to beat your rivals.
There are many tools available to analyze your competitors easily and effectively. One such tool is SEMrush. Following are some of its main uses:
- Keyword research
- Keyword strategy used by the competition
- SEO audit of blog
- Blacklining opportunities.
SEMrush is a very common and popular tool to analyze your competition. It is also used by many businesses irrespective of their size across the world. AHREFS is another useful tool for competitive analysis. Yet another tool is Producthunt which primarily helps you to find out the alternatives of a currently existing product. Other than that, it lets you get in touch with your first real users.
Analyzing your competition will help you to find a unique selling proposition for your product. You can make sure that your marketing campaigns are better and unique compared to that of your competitor. Thus, this method helps you uncover a unique selling proposition for your solution and a niche customer base to test your product.
3. List Out Feature List and Prioritise Them
How your product is going to be perceived depends on the features that you include in your MVP.
The whole point of including only certain features is to keep the cost at a minimum and also to provide a basic version. Therefore, it is important to only add the core features. A minimum viable product must include only those most important features which help to fulfil the most pressing needs that your customers might have.
Eric Ries who is the father of lean startup rightly says that any feature, process or effort that does not directly contribute to what you are seeking should be removed. But this does not mean that the product is too basic to be functional. The core function without which the product has no existence must be identified in order to produce the simplest version of your product effectively. It is very important to identify the features that you want to go into the first version of your product. it is also important to identify those features which are to be added on later in the upcoming versions of your product. The feature list of your competitors has to be identified.
Some of the basic steps include finding out the main feature list that the customers require, editing these features on the basis of their value or utility that they provide the customers and then prioritizing the list.
4. Design a Userflow
The next important step towards building an MVP is to map and identify the steps that a certain type of user is likely to take while using your product.
You have to hypothetical considered how each type of user will interact with your product.
This leads to two important questions:
What are the needs these users have to fulfill? And what is the environment in which they will be using your product? You have to look at it from the perspective of the user thus putting yourself in their shoes. It has to be ensured that every task is very simple and easy to fulfill. Customer experience will be better if they can get their work done with just a few clicks. If it is too complicated and inconvenient, chances are more that they will not use it. the user flow for each task that each user type will be fulfilling should be predetermined. For this, the process has to be broken down into stages and every stage has to have an objective. Then you have to outline the steps that are required to reach this objective.
User flow is a process of mapping the user’s steps effectively. It helps you to track the steps taken by the user through your website or application interface in order to fulfill a task like making a reservation, buying something etc. This is also called a user journey. It is a very crucial aspect for maximizing your conversions. If you want to convert users to customers, you have to get the right user flow. Flow map is about creating a better UX for the website. They create visual sitemaps which will help you to make a better website. Justinmind is another great tool for prototypes. Finally, you end up with a well-defined user flow diagram of your application.
5. Build, Learn and Measure
Building, learning and measuring is the final step that brings all of the elements of your minimum viable product together. Your journey to mvp development does not end with merely building and launching the MVP. It is equally important to collect feedback and understand the market validation of your product. Let us look at a real-world example to understand this method.
The team behind Dropbox, even before designing the product or a beta version of the product, went directly to user feedback with the help of a 3-minute video presentation. This was an instant success as the signups increased overnight to more than 70,000. You should note that all this was done without a real product. The team conveyed their idea through their presentation and gathered feedback. This helped them to cement their decision in investing in the development of their product as it was already successful.
Since the MVP is built with only so many features just enough to satisfy the early customers, their feedback is essential in the future development of this basic version. There are many ways to collect customer feedback. Some of them are:
- Analyzing traffic
Google Analytics is one of the most popular and commonly used tools for analyzing. It is a free web analytics service that is provided by Google. It gives you in-depth information about your user’s activity on your websites. This information serves as a valuable insight using which you can create a strategy for your business.
Crazy Egg is another online application which provides you with a set of tracking tools like heat map, scroll map, overlay and confetti which tracks the different aspect of website operation. This helps you to better understand the needs and preferences of your customer. It is a way to directly benefit from your website and also lets you create a customer approved MVP.
4 Reasons Why MVPs Fail
Even when you have a reliable developer and have done in-depth research, there are chances that your MVP might fail. Markets and fast growing and changing. The research and information you have attained might become outdated by the time you launch in the market. Following are the common reasons why MVPs fail.
No Market Niche
It is always important to create a niche market. If you enter a market that already is monopolized or have alternatives similar to your product, your MVP will fail. Even if you are convinced that your product idea is better, customers might already be satisfied with already existing products. Unless your MVP proves that your product is distinguished, you will just be one of the many variables.
No Problem to Solve
A software solution must solve a problem in order to be successful. The MVP must provide a real-life solution to consumers. If there is no solution or if the solution is not important, then your product will not be cared for.
User Needs or Expectations Weren’t Met
There are times when the MVP is too minimum and ended up being unimpressive. Maybe users did not like the design or did not have a good experience. Not properly understanding the market needs or issues can also lead to a failed MVP.
Poor Technical Implementation
Even if you identify a problem and create a solution via the MVP, you can still fail if it does not work properly. Even if it’s not a finished product, a faulty or bugged MVP will not be remembered. Thus, poor technical implementation can affect the life of your product.
Examples of Failures
• Standout Jobs
The main reason why this MVP failed was that it was based on guesswork and not solid market research. The creator did not test his idea by seeing if there was a demand in the market for his product. Instead, the creator invested a lot. The team was not able to create a good MVP and ended up with a product that nobody really cared about.
Electro loom was a 3D printing company for manufacturing clothes through a desktop device. They did not completely develop their MVP and it remains a mere prototype. Because of the lack of market research, their product was offered to the wrong target group and therefore seemed useless. It did no gain traction and lost funding eventually.
Thus, the greatest power of an MVP is that it reduces the time taken for your product to come to its best version. It significantly reduces this learning cycle. Further, it can help you to create stronger relations with your customers. Through feedback, you are directly involving them in the product development process. It also helps you to prevent wasting money and resources to create features which are not actually useful.
The entire process of MVP is centered on testing a hypothesis. Businesses can identify their risks, assumptions and test these assumptions with the MVP product experiment. The information from this experiment can be used for enhancing the development process. It will help businesses to start small but steady and then, later on, build a better product according to the market response. With every new version, the product evolves into its better version and brings you maximum returns for your investment.
Countless successful projects in MVP developments are what made us, aTeamIndia, to build this guide. What we focus on is to ensure that the product, even though minimal in functionalities and features, is well designed and performs seamlessly. This MVP must solve the problem that is intended to be solved with the final product. So, if you need help in converting your idea to an MVP, you know where to go.
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