WooCommerce – Why We Should Use It

 

With its collaboration with aTeamIndia, WooCommerce is one of the best e-commerce platforms. There are many e-commerce platforms these days to cater to the ever-increasing number of e-commerce startups. But often, these platforms charge a hefty fee. Thus, WooCommerce is a great platform for startups that has just been created because of how free its services are. Even though it is free, it is not a rigid platform. it is flexible. It gives the merchants enough room to be flexible with their products without having to worry about the technical aspects. All these products can be given a market price just like in a retail store and be categorised under different heads. WooCommerce is also flexible with the kind of products they can sell. Unlike a retail store, it does not have any restriction in that regard. Physical, virtual and downloadable products can be sold. Affiliate programs can also be introduced as the sale is happening within a website.

All the features of a retail business are brought together in a platform that is based on WordPress. Since it is a WordPress plugin, it gives the users a certain familiarity. This benefits both old users and newcomers. When building an online store, time is the most valuable and with WooCommerce, the merchants do not have to waste time figuring out how to navigate through the website. In spite of being free, WooCommerce offers a wide variety of themes, colour schemes and all the other features required to customise the website in order to make it reflect your brand theme. Even if the online platform is free, the plugin is completely professional. It has features enabling the day to day activities of a business. WooCommerce has a comprehensive system of tracking orders, methods to engage and interact with the customers, listing of past orders and pending orders, a mechanism to update the customers about the status of their order etc. Everything that is required for running an online commercial store comes with the WooCommerce package. Analytics is also another major feature offered by WooCommerce. This comes with the platform and it is not something the user or merchant has to look into separately. There will be a comprehensive list of total sales, individual customer sales, average orders etc. This gives insight into the details of each sale, pending sale etc. This will, in turn, help the merchants to be punctual with their deliveries. Thus, the built-in mechanism of WooCommerce helps to increase customer satisfaction.

The most important reason as to why WooCommerce should be used is the room for growth that it provides. The merchants are not limited by any technical or commercial restraints. They have absolute freedom in managing their store products and customers as well as expanding their business. With such freedom, the merchants can curate their products and run their business in whatever manner they want. It is difficult to find all the above features together in a platform without having to pay a price. WooCommerce thus makes you question why you should not use it.

Leave a Reply

Your email address will not be published. Required fields are marked *